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Population:  43,953 (2003 Estimated Resident Population)

Growth Rate: 2000-2003: 6.0%Average Annual Growth since 1995: 2.3%

Key Industry Sectors: Manufacturing, Agriculture, Tourism, Viticulture

Main Urban Centres: Mittagong, Bowral, Moss Vale

LOCATION

Situated approximately 110 kilometres southwest of Sydney the 2,700 square kilometres that make up the Wingecarribee Local Government is commonly referred to as the Southern Highlands due to its position, on a spur of the Great Dividing Range, some 700 metres above sea level.

The pattern of development is one of small towns and villages, separated by a semi rural landscape and from a Planning perspective, Council intends to retain this character for the Shire.The Eastern parts of the Shire are bounded by the Illawarra escarpment and Morton National Park, with some remnant rainforest and heathland.  The North of the Shire is characterised by rugged Eucalypt bushland, with gullies, gorges and sandy soils. This area forms part of the catchment for Sydney's water supply and three major storage dams [Avon, Nepean and Cordeaux].  The Wollondilly and Wingecarribee Rivers flow through the west of the Shire, through deep sandstone valleys, and much of this area forms part of the catchment for Warragamba Dam.  The South of the Shire is bounded by Uringall Creek and includes the villages of Bundanoon, Wingello and Penrose. This area is a sandstone plateau dissected by deep gorges

BUSINESS AND ECONOMIC STRENGTHS

Tourism
The Wingecarribee LGA is a popular destination all year round, helping make the tourism industry an important contributor to the local economy. The area has one of the highest levels of tourist expenditure of any non-coastal local government area in NSW. In 2002/03 tourist accommodation establishments in the area gained nearly $15.9 million in takings from accommodation.The area’s tourism appeal largely stems from its rural setting and abundance of National Parks combined with the charm of its many villages, townships and historic buildings. The quaint little village of Berrima is a fascinating example of Australia’s colonial beginnings with its old sandstone buildings, craft shops and restaurants acting as a magnet for thousands of tourists. The Bowral Tulip Time Festival in October attracts an estimated quarter of a million visitors every year.The significant natural attributes of the area indicate that tourism offers one of the best prospects for future economic growth in the Wingecarribee. Its uniquely rich rural setting provides excellent opportunities for the marketing of specific niche tourism products such as farm tourism and Eco-tourism.

Manufacturing
Manufacturing is concentrated at Braemar and Moss Vale Industrial Estates and includes such activities as the production of cement and cement products, engineering and mining equipment and book publishing.  Council is currently in the process of establishing an Eco-Enterprise Zone on the north western boundary of Moss Vale to accommodate ecologically sustainable development opportunities for large scale enterprises.

Vineyards

The  Southern Highlands Vigneron Association was formed by local grape growers in November 1997 and has served its member's needs with information dissemination, training and promoting the region.  At that time there were three wineries and five vineyards. By 1999, the vineyards had multiplied to 31, incorporating 120 hectares. In the last twenty-four months four more wineries have commenced production. (Of these, five have capacity for 50 tonnes or less; the others over 350 tonnes ).  There are now more than 60 vineyards with over 200 hectares of vines planted; individual vineyards vary in size from less than 1 hectare to over 24 hectares. Fruit varieties planted include: Cabernet Sauvignon, Chambourcine, Chardonnay, Harslevelu, Malbec, Merlot, Muscat, Pinot Gris, Pinot Noir, Riesling, Sauvignon Blanc, Semillon, Shiraz, Sultana, Tempranillo, Tokay, Traminer, Verdelho, and White Frontinac. In the past agriculture was the primary industry, this has now been overtaken with tourism and an emerging viticulture/tourism industry. 

DEMOGRAPHY

The resident population of the Wingecarribee LGA was estimated at 43,953 persons in 2003. Between 1996-2001 the population grew at an average annual rate of 2.1%, which was above the state average. Future population growth in the region is expected to be relatively strong. By the year 2021 the Wingecarribee is predicted to become home to approximately 55,000 residents. Much of this future growth will come from Sydney residents relocating to the area. 

WORKFORCE

The size of Wingecarribee’s labour force stands at 17,759.  The main industry sectors where people are employed are in Retail Trading (15.8%); Manufacturing (12%); Health & Community Services (10.5%) and Construction (9.2%). Currently 76.5% of the workforce, work within the LGA itself, whilst 3.2% travel to other places within the region (mostly to Wollongong) and 20.3% travel further mostly to places within the Sydney statistical district.Just under 40% of people over  the age of 15 years are reported to hold a post schooling qualification; 10.6% hold a Degree (Post & Bachelor) and 28.1% hold a Diploma or Certificate of some description.

TRANSPORTATION

It is traversed by major transport links – both rail (main Southern Line) and road (Hume Highway).  It is also just a short steep decent to the coastal centres of  Wollongong (Illawarra Highway and Unanderra – Moss Vale rail line) and the Shoalhaven (Moss Vale Road).  The impact of the F5 and the F5 east has increased the number of commuters to Sydney.  The dominant form of transport is road transport and cars for both business and personal travel.Some rail transport is operated in conjunction with heavy industry including cement, stock feed mill, transformers and concrete sleeper manufacture although road freight is by far the major transport mode.

UTILITIES AND TELECOMMUNICATIONS

This Shire is an important catchment area for water supply to Sydney, Wollongong and the Northern Shoalhaven.

PROPERTY

(as at December 2003)
Median Residential Land Price: $232,500
Average House Price :$242,000

The Wingecarribee’s vast physical expanse provides an abundance of land suitable for agricultural and industrial purposes. Many investors are taking advantage of the area’s temperate climate and rich agricultural soils to pursue new and innovative agricultural activities.

EDUCATION

The Wingecarribee has 15 Public primary schools and 2 public High schools. There are 6 non-government Primary schools and 4 non-government high schools. Two non-government schools combine primary and secondary education.

The Moss Vale Education Centre is a joint University of Wollongong and Illawarra Institute of TAFE initiative. The Centre is located within the buildings of the Moss Vale TAFE.

HEALTHCARE

There is the Southern Highlands Private Hospital in Bowral and the Wingecarribee Community Health Centre providing aged care, pallative care, assessment, treatment, counseling, support groups, rehabilitation programmes, as well as accommodating a Podiatry and dental clinic.

SPORT, RECREATION AND CULTURAL ACTIVITIES

The Southern Highlands is well known for its colourful gardens, leisurely pursuits, diverse landscape, shopping and welcoming accommodation.Council manages and operates 4 outdoor heated swimming centres at Bowral, Bundanoon, Mittagong and Moss Vale during the summer months. They range in size from 50 metre olympic to 25 metre training pools. Aero Club, Bushwalking, Equestrian, Pony Clubs, Greyhounds, Model Aircraft, Pigeon Club, Pistol & Rifle Club, Scouts, Wood Chopping, and Yoga are key activitiesCountry fairs & markets are held in various picturesque locations, every Saturday or Sunday (eg. Bowral, Moss Vale, Robertson & Mittagong) including the Bowral Farmers Market, and on an annual basis Burrawang Easter Fair, Exeter Olde English Fayre). A range of seasonal festivals are scheduled annually including Bowral Tulip Time (Spring), Bundanoon is Brigadoon (Autumn), Australian Festival of the Book and Bush Poetry (Winter)..

Regular quality productions and recitals from a range of amateur theatre and musical groups occur in historic venues.  Visiting professional productions use the purpose built 500 seat Clubbe Hall, at Mittagong or the smaller  Mittagong Playhouse (200 seat theatre).

Cultural opportunities are available through the internationally renowned Sturt Craft Centre, Mittagong (fine woodwork, pottery & ceramics, jewelry and specialist workshops and summer schools), Sturt Gallery, Mittagong, Berrima District Art Society, The Highlands School of Performing Arts and a number of dance schools. Bradman Museum - A museum of Australian Cricketing History, commemorating Sir Donald Bradman. Cricket Training, coaching clinics and lectures are available to the public.

Wombeyan Caves - A truly spectacular drive takes in the route from Mittagong to Wombeyan Caves. The road is mountainous but for the adventurous it is worth the effort. The tortured road covers farmland, mountains, valleys and rivers. Points of interest along the way include a man made tunnel, spectacular views over the Burragorang Valley and a delightful picnic spot and swimming hole at Goodman's Ford. At the end of the drive you can discover the underground world of Wombeyan Caves.

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